个人简介
杜丽岩，女，1976年生，汉族，中共党员，副教授，硕士生导师
现任东北电力大学9999js金沙老品牌(中国)App Store管理系副主任，财务管理本科专业负责人
联系方式
电话：13843225658
邮箱：1519011614@qq.com
人物履历
1998年于吉林林学院获林业经济与管理专业（市场营销方向）经济学学士学位
2008年于吉林财经大学获会计学专业管理学硕士学位
社会兼职
中国市场学会理事
研究方向
企业财务决策研究；企业营销战略、策略研究； 低碳化战略与方法研究
发表论文
[1]DU Liyan，BING Qing .Research on the Competency and Training Strategy of Marketing Personnel in FMCG Industry[J] PROCEEDINGS OF THE FOURTH INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT, BK ONE & TWO.2019(06).
[2]DU Liyan，BING Qing . Explorations of the Construction of Training Base for Managerial Personnel Based on School-enterprise Interaction [J] PROCEEDINGS OF 2017 INTERNATIONAL SYMPOSIUM - REFORM AND INNOVATION OF HIGHER ENGINEERING EDUCATION.2019(08).
[3]DU Liyan. Low-carbon Tourism Sustainable Development Based on the Stakeholder Theory [J] Proceedings of the 11th Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session.2016(09).
[4]DU Liyan. On the Construction of Urban Crisis Buffer Management Mechanism in China [J] PROCEEDINGS OF 2014 INTERNATIONAL CONFERENCE ON PUBLIC ADMINISTRATION (10TH).2014(09).
[5]DU Liyan. Research on the Reason of Declining Product Placement Effects and Its Countermeasures [J] PROCEEDINGS OF INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT.2014(10).
[6]DU Liyan. Research on How to Lead and Establish a Low-carbon Consumption Patterns [J] INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT.2011(12).
[7]DU Liyan. Research on the Urban Crisis Buffers of China [J] INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT.2011(12).
[7]DU Liyan. Research on corporate social responsibility in conditions of the low-carbon economy [J] Proceedings 2011 International Conference on Business Management and Electronic Information.2011(09).
科研项目
[1] 吉林省社会科学基金项目 吉林省旅游产业低碳化发展战略研究 2017-2018
[2] 吉林省社科联学会部与市社科联项目 吉林市低碳消费模式的引导与构建研究2010-2011
[3] 吉林省教育厅科研项目 吉林省高校学生创业能力培养体系研究 2011-2013
发明专利
无
讲授课程
《商业伦理与会计职业道德》、《管理心理学》
主要荣誉
2014年获吉林省教学成果奖三等奖（第五参加）
2017年获校级教学成果奖三等奖（主持）
学术专著
[1]杜丽岩.现代企业网络市场营销研究[M]中国水利水电出版社，2015.7
[2]杜丽岩.现代品牌管理理论与营销策略研究[M]中国水利水电出版社，2016.3
